This is the first step where a company should start, it consists of two phases:
A: Strategy - It is crucial to define the company's core values and purpose, position it, and define the niche and the right audience. When we know who are we talking to, we know what language to use and what design direction should we take.
B: Identity design - Once the strategy phase is done we develop a visual language. We design logo, choose the right colors, mood, typography, iconography, and imagery, and set the right tone of voice. We design materials.
By the end, you will have a clearly defined personality of your company and will know its values, niche, and who is your client. You will get The Brand Guide Book, Logotype, selected materials, and templates.
The second step is to develop the website. It is divided into phases:
A: Design - 1st we create a content strategy and wireframes in Figma having in mind the principles of the right user experience (UX). We determine the goal of the website and the approach to achieving it. 2nd we create visuals and mockups in Figma, now we will see how our website will look like (UI).
B: Webflow development - Webflow is a cost-effective, fast, and powerful no-code tool to build professional websites. It has an easy-to-use Content Management System.
By the end, your company will get a spot to comunicate with the clients, where they will meet your brand, judge it, get to know it and it's products or services. You will get a website hosted in Webflow, manuals, and video manuals.
3 Product visualization
CGI / 3D rendering
If you are a freshly founded Startup or a company with a grounded position on the market preparing to launch a new physical product you may find it very useful to create a 3D visualization of your concept product or actual product. For advertisement materials, website, to show it to a potential customer or investor. You may show a product that doesn't even exist. It is a relatively fast, and cost-effective approach (compared to photography). Adjustments may be applied in no time.